Aathavanitli Gani was launched in May 2003 as a web resource of Marathi songs.

Aathavanitli Gani has been created with the purpose of preserving and promoting the richly varied culture of Marathi songs to all like-minded lovers of Marathi, irrespective of their geographic location, race, religion or ethnicity.

The conception, design, creation, programming, operation and maintenance of the Aathavanitli Gani website, are the single handed work of Alka Vibhas, who is also its sole owner.

Aathavanitli Gani is a completely non-commercial and non-profit entity.